AMD Zen 4 CPUs get surprise price cut in Europe

AMD gave its latest Zen 4-based Ryzen 7000 processors a significant price cut in recent days. The cuts have seen Ryzen 7000 CPUs drop in price by as much as 27 percent from what they cost at launch.

Based on price tracking site Computer Base, the top-of-the-line Ryzen 9 7950X has gone from a launch price of €849 (Php 50,300) to just €669 (Php 40,000). Meanwhile, the Ryzen 9 7900x has gone from €669 (Php 40,000) to €550 (Php 33,000), the Ryzen 7 7700X from €479 (Php 28,400) to €410 (Php 25,000) and the Ryzen 5 7600X from €359 (Php 21,300) to €300 (Php 17,800).

It’s unclear why AMD is dropping the prices and why the price cuts are focused on Europe. However, sales of Ryzen 700 have been rather slow, thanks in part to the current economic climate. This is on top of other factors, such as the platform being compatible only with DDR5 memory.

The Zen 4 price cuts could also be an attempt by AMD to claw back some ground from Intel. The former has usually beaten the latter in price-to-performance, with Ryzen traditionally priced lower than Intel’s Core CPUs. This changed with AMD’s Zen 3-based Ryzen 5 000 line, which trumped its Intel counterpart in overall performance, but at an added cost. (Read: Is the RX 7900 better than the RTX 4080? AMD certainly thinks so)

Now, Intel’s 13th-gen Core CPUs are seen as value leaders, being priced lower than AMD’s offerings. The top-of-the-line Intel Core i9 13900k currently retails for around Php 39,000 locally.

But, with AMD’s Zen 4 price cut, any pricing advantage that Intel has is effectively gone—at least when it comes to the CPU itself. Intel is currently on a more affordable platform as it’s reusing its existing LGA1700 socket and its Z690 and Z790 motherboards, many of which are compatible with cheaper DDR4 memory. AMD on the other hand just moved to its new LGA 1718 socket and, as previously mentioned, requires more expensive DDR5 memory.

Of course, this is moot if AMD’s price cuts don’t make their way here in the first place.

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Franz Co

managing editor | addicted to RGB | plays too many fighting games

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