Intel revealed the upcoming Arc A770 graphics card’s release date and pricing earlier today. The new GPU releases next month at a price point that looks to match its equivalents from Nvidia and AMD.
— Intel News (@intelnews) September 27, 2022
The Intel Arc A770 will release on October 12 at a price of $329 (Php 19,444 as of reporting time)—a price that matches the manufacturer suggested retail price of Nvidia’s GeForce RTX 3060. However, considering that most add-in-board (AIB) manufacturers add some markup over MSRP, especially with the crypto boom of the past few years, the A770 could come out a bit cheaper.
“We’ve been seeing that for a long time the price of GPUs is right in this $200–$300 range, but what’s happened in the last few years is that they’ve gotten super expensive,” stated Intel CEO Pat Gelsinger. “You should be frustrated because you are losing out as the gaming community, and today we’re fixing that.”
The Arc A770’s competitive price vis-a-vis the RTX 3060 is interesting from a price-to-performance standpoint. Test results released by Intel show that its card outperforms that latter in ray-traced games running at 1080p. Indeed, Intel says that the A770 will have 65 percent better ray-tracing performance compared to its competition.
The Arc A770 represents Intel’s first big foray into discrete GPUs for gaming. That said, it’s not the only gamer-focused card the company has in the works. Back in July, a leak hinted at a cheaper Arc A750. (Read: Intel Arc GPU leak hints at budget pricing for the new card)
Interestingly enough, that initial leak hinted at the A750 having its price closer to the $300 mark and competing against this RTX 360. With the A770 having its price much closer to the latter, it stands to reason that the A750 may retail for much cheaper—closer to the MSRP of cards such as Nvidia’s GeForce RTX 3050 and AMD’s Radeon RX 600.
Whether or not this will be the case will hopefully be revealed soon.
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